Jen Leone

entrepreneur & brand expert

After creating the VIE RICHE brand for its founders in August 2024, they were thrilled and asked Jen to stay on and bring the vision to life. A visionary entrepreneur and branding expert, she first gained recognition at 24 for founding Philadelphia’s first luxury pet hotel, earning praise from The New York Times and the Associated Press. By 30, she launched The LB Brand, a groundbreaking lifestyle brand for modern motherhood that resonated globally, earning celebrity fans like JLo and Gwen Stefani and features in outlets such as People, InStyle, and E!. LB’s slogan, "Protector Lover Mother," became a cultural symbol, with mothers worldwide even tattooing it as an emblem of empowerment.

Her passion for creating meaningful connections led to the opening of LB’s flagship store at Atlanta’s Ponce City Market in 2018, where she hosted events, brand activations, and immersive experiences that built community beyond the digital sphere. Known for her incredible ability to craft brands with a “heartbeat,” she brings this same expertise to House of 88 Creative, the branding and creative agency she leads today. From strategy and marketing to commercial photography, she helps businesses of all sizes elevate their impact and stand out in their market.

When she’s not building brands and forging connections, she’s cherishing time with her two sons, Dylan and Sailor, her dad, and their beloved pets, Manny and Kitty-Cow.